We are looking for an experienced and customer focused Ancillary Revenue Manager to lead the design, development and delivery of innovative station propositions across AWC‑managed stations. This is a high‑impact role, championing the customer while unlocking new and sustainable ancillary revenue opportunities across the business.

Working cross‑functionally, you will use data, insight and stakeholder collaboration to improve the end‑to‑end customer journey and realise future growth opportunities that align with our long‑term stations strategy.

What you will be doing:

• Design, develop and implement compelling station propositions that enhance the customer experience while driving ancillary revenue growth across AWC‑managed stations.
• Act as a customer champion, leading cross‑functional teams to use customer insight and data to identify opportunities to improve the end‑to‑end journey.
• Work closely with the Customer Proposition Manager to develop station propositions that integrate commercial and marketing strategies, shareholder and stakeholder objectives, and align with WCPD Future Stations.
• Collaborate with teams across the business to design, business‑case and prioritise station and ancillary revenue initiatives, ensuring proposals deliver the best possible outcome for customers and the business.
• Co‑ordinate engagement strategies with station teams and Customer Experience (CX) delivery teams to support successful implementation.
• Champion a strong partnership approach, engaging internal and external stakeholders to embed customer‑led proposition development.
• Support and contribute to business communication strategies, ensuring colleagues are well informed and engaged with changes to proposition offers.
• Develop and deliver strategies to maximise ancillary revenue opportunities across the business, monitoring performance and driving continuous improvement.

What you’ll bring:

• Proven experience in revenue management, commercial propositions, or customer‑led product development.
• Strong ability to work cross‑functionally and influence stakeholders at all levels.
• Demonstrable experience using customer data and insight to shape propositions and improve journeys.
• Experience developing business cases and prioritising initiatives in a complex environment.
• Commercially astute with a passion for customer experience and innovation.
• Excellent communication, stakeholder engagement and collaboration skills.

Please review the role profile for more detail.

What’s In It for You?

• Final Salary Pension Scheme
• Free Travel on Avanti West Coast for you and your family
• 75% Off Leisure Travel with other train operators
• 30 Days Holiday, increasing to 37 with service (including bank holidays)
• 10 Free Journeys with other First Group train services

If you’re ready to lead with impact and help shape the future of rail, we’d love to hear from you.

Please note: We may close this advert early if we receive a strong response, so we encourage you to apply as soon as possible.

Be You. With Us.

At Avanti West Coast, we believe our strength comes from the unique perspectives, experiences and backgrounds of our people. We are proud to build a workplace where diversity is embraced, and everyone is supported to thrive.

We welcome individuals of all races, religions, ages, genders, gender identities, sexual orientations and abilities. Our goal is to reflect the communities we serve and create an environment where everyone feels valued and heard.

When you join Avanti West Coast, you become part of a close-knit team that encourages authenticity. We want you to bring your whole self to work. No need to change who you are to fit in. Your individuality is what makes us better.

We celebrate it, we respect it and we put it to great use.

Our Avanti West Coast Values 

Passionate- We foster a culture where everyone is driven by our mission and are dedicated to achieving it together.

Committed- We are committed to safety, reliability and delivering the very best for our customers, our colleagues, stakeholders and the industry.

Integrity- We believe in taking responsibility for our reactions and decisions to ensure we do the right thing even when it is difficult to do and hold others accountable for doing the same.

Ambitious- We strive to be the best and are curious to new ways of working within our business and the wider industry.

Authentic- We are genuine, caring and grounded individuals that operate and communicate with openness, trust and clarity