Are you a dynamic, experienced pricing professional looking for an exciting new opportunity? Join our Revenue Management team as a Senior Pricing Manager, based in London.

The Senior Pricing Manager will lead the end-to-end pricing agenda, developing and delivering a customer-led pricing and promotional strategy in close collaboration with the Customer Proposition, Marketing, and Sales teams within the Commercial function.

The role will manage the Pricing Manager and ensure the effective implementation and continuous optimisation of the pricing system to drive sustainable revenue growth.

Key responsibilities include:

• Leading the development and delivery of a market-competitive fare and pricing strategy, grounded in customer insight across different travel occasions.
• Driving overall market share growth and new customer acquisition by designing a simple, flexible, and affordable fare structure aligned to customer needs and competitive dynamics.
• Developing and executing an annual promotional calendar, leveraging seasonality and customer occasions to stimulate demand and increase capacity utilisation.

What we’re looking for:

• Proven commercial experience gained in roles across Sales, Marketing, Distribution, or Revenue Management, with demonstrable experience of pricing at a strategic level.
• Strong technical pricing expertise, ideally within the rail, travel, or wider transport industry.
• Proven leadership capability, with the ability to lead, influence, and develop others while working collaboratively across teams.

Please see the attached role profile for detailed information about this role.

Benefits include:  

• Final salary pension

• Free travel on Avanti West Coast for you/spouse/partner/dependents

• Privilege Travel card (75% off other train operators fares for leisure travel)

• 30 days holiday rising by 1 for every completed year of service to a maximum of 37 days (inclusive of bank holidays)

• 10 free journeys on other First Group Train Operators

Be You. With Us. 

At Avanti West Coast, we believe our strength comes from the unique perspectives, experiences and backgrounds of our people. We are proud to build a workplace where diversity is embraced, and everyone is supported to thrive.

We welcome individuals of all races, religions, ages, genders, gender identities, sexual orientations and abilities. Our goal is to reflect the communities we serve and create an environment where everyone feels valued and heard.

When you join Avanti West Coast, you become part of a close-knit team that encourages authenticity. We want you to bring your whole self to work. No need to change who you are to fit in. Your individuality is what makes us better.

We celebrate it, we respect it and we put it to great use. 

Passionate- We foster a culture where everyone is driven by our mission and are dedicated to achieving it together.

Committed- We are committed to safety, reliability and delivering the very best for our customers, our colleagues, stakeholders and the industry.

Integrity- We believe in taking responsibility for our reactions and decisions to ensure we do the right thing even when it is difficult to do and hold others accountable for doing the same.

Ambitious- We strive to be the best and are curious to new ways of working within our business and the wider industry.

Authentic- We are genuine, caring and grounded individuals that operate and communicate with openness, trust and clarity.