Digital Product Manager (Industry Development)

Posted 25 November 2025
Salary competitive
LocationLondon
Job type Fixed Term - Full Time
Reference036932
Job FunctionHeadquarters

Job description

Shape the future of Digital Innovation with Avanti West Coast!

Are you ready to lead the charge in transforming customer experiences through cutting-edge digital solutions? We’re looking for a Digital Product Manager (Industry Development) to join our dynamic team and help us deliver products that make rail travel smarter, simpler, and more connected.

 

This role is offered on a 12 Month FTC Basis. Interviews will take place in the new year.

 

In this role you will:

  • Drive Digital Innovation: Developing and managing the roadmap for industry-mandated Web and App enhancements.
  • Be Our Industry Voice: Representing Avanti West Coast in Rail Delivery Group workstreams, influencing decisions and assessing technical impacts.
  • Turn Ideas into Action: Collaborating with Business Analysts to create robust requirements, manage backlogs, and ensure supplier alignment.
  • Own Delivery End-to-End: Leading initiatives from concept to launch, including user stories, test case preparation, and coordination across Agile and Waterfall teams.
  • Plan and Inspire: Forecasting resource needs, guide delivery teams, and provide clear reporting to senior stakeholders.

About you: 

You’re a strategic thinker with a passion for digital innovation. You thrive in fast-paced environments and love working collaboratively to deliver exceptional results.

We’re looking for someone with:

  • Industry Insight & Commercial Savvy: Strong knowledge of the UK rail industry and proven ability to apply commercial acumen to digital development.
  • Delivery Expertise: Comfortable bringing structure to complex projects in fast-paced environments, with an understanding of Agile and Waterfall methodologies.
  • Analytical & Organised: Exceptional attention to detail, organisational skills, and critical thinking to manage timelines and make data-driven decisions.
  • Collaborative Communicator: Excellent written and verbal communication skills to influence and engage stakeholders internally and externally.
  • Proven Leadership & Technical Experience: Extensive experience as a Product Manager/Owner delivering API-driven solutions, managing suppliers, and leading cross-functional teams.

Please see the attached role profile for detailed information about this role.

Benefits include: 

  • Final salary pension
  • Free travel on Avanti West Coast for you/spouse/partner/dependents
  • Privilege Travel card (75% off other train operators fares for leisure travel)
  • 30 days holiday rising by 1 for every completed year of service to a maximum of 37 days (inclusive of bank holidays)
  • 10 free journeys on other First Group Train Operators

Ready to make a lasting impact? Apply today and help us redefine how millions experience rail travel.

 

Be You. With Us.

At Avanti West Coast, we believe our strength comes from the unique perspectives, experiences and backgrounds of our people. We are proud to build a workplace where diversity is embraced, and everyone is supported to thrive.

We welcome individuals of all races, religions, ages, genders, gender identities, sexual orientations and abilities. Our goal is to reflect the communities we serve and create an environment where everyone feels valued and heard.

When you join Avanti West Coast, you become part of a close-knit team that encourages authenticity. We want you to bring your whole self to work. No need to change who you are to fit in. Your individuality is what makes us better.

We celebrate it, we respect it and we put it to great use.

Our Avanti West Coast Values 

 

Passionate- We foster a culture where everyone is driven by our mission and are dedicated to achieving it together.

Committed- We are committed to safety, reliability and delivering the very best for our customers, our colleagues, stakeholders and the industry.

Integrity- We believe in taking responsibility for our reactions and decisions to ensure we do the right thing even when it is difficult to do and hold others accountable for doing the same.

Ambitious- We strive to be the best and are curious to new ways of working within our business and the wider industry.

Authentic- We are genuine, caring and grounded individuals that operate and communicate with openness, trust and clarity.