We are seeking an experienced, customer-focused Ancillary Revenue Manager to lead the design and delivery of innovative station propositions across AWC-managed stations. This is a high-impact role focused on enhancing the customer experience while driving sustainable ancillary revenue growth in line with our long-term stations strategy.

Working cross-functionally, you will use data, insight, and strong stakeholder collaboration to improve the end-to-end customer journey and unlock future growth opportunities.

Key Responsibilities

• Design and implement compelling station propositions that enhance customer experience and increase ancillary revenue.

• Champion the customer, using insight and data to shape improvements across the full journey.

• Partner with the Customer Proposition Manager to align commercial, marketing, and stakeholder objectives with WCPD Future Stations.

• Develop robust business cases and prioritise initiatives that deliver value for customers and the business.

• Engage station teams and CX delivery teams to ensure successful implementation.

• Monitor performance, optimise initiatives, and drive continuous improvement.

What You’ll Bring

• Experience in revenue management, commercial propositions, or customer-led product development.

• Strong stakeholder management and cross-functional leadership skills.

• Ability to translate customer insight into commercially successful initiatives.

• Commercial acumen, strategic thinking, and excellent communication skills.

This is an exciting opportunity to shape the future of our stations  delivering meaningful customer improvements while driving commercial performance.

Please review the role profile for more detail.

What’s In It for You?

• Final Salary Pension Scheme
• Free Travel on Avanti West Coast for you and your family
• 75% Off Leisure Travel with other train operators
• 30 Days Holiday, increasing to 37 with service (including bank holidays)
• 10 Free Journeys with other First Group train services

If you’re ready to lead with impact and help shape the future of rail, we’d love to hear from you.

Please note: We may close this advert early if we receive a strong response, so we encourage you to apply as soon as possible.

Be You. With Us.

At Avanti West Coast, we believe our strength comes from the unique perspectives, experiences and backgrounds of our people. We are proud to build a workplace where diversity is embraced, and everyone is supported to thrive.

We welcome individuals of all races, religions, ages, genders, gender identities, sexual orientations and abilities. Our goal is to reflect the communities we serve and create an environment where everyone feels valued and heard.

When you join Avanti West Coast, you become part of a close-knit team that encourages authenticity. We want you to bring your whole self to work. No need to change who you are to fit in. Your individuality is what makes us better.

We celebrate it, we respect it and we put it to great use.

Our Avanti West Coast Values 

Passionate- We foster a culture where everyone is driven by our mission and are dedicated to achieving it together.

Committed- We are committed to safety, reliability and delivering the very best for our customers, our colleagues, stakeholders and the industry.

Integrity- We believe in taking responsibility for our reactions and decisions to ensure we do the right thing even when it is difficult to do and hold others accountable for doing the same.

Ambitious- We strive to be the best and are curious to new ways of working within our business and the wider industry.

Authentic- We are genuine, caring and grounded individuals that operate and communicate with openness, trust and clarity