Senior Social Media Executive (Internal applicants only)
- Posted 04 December 2025
- Salary Competitive
- LocationBirmingham
- Job type Permanent - Full Time
- Reference037112
- Job FunctionHeadquarters
Job description
**Internal applications only**
We’re looking for a Senior Social Media Executive to join our team and help steer our customer service presence across every platform.
In this role, you will engage with customers, stakeholders, and media outlets while monitoring online activity, including out-of-hours conversations. You will identify potential risks, provide accurate and professional responses, and help maintain and protect our brand reputation.
As a key member of the team, you will also act as a subject-matter expert in railway customer service and deputise for the Head of Social Media Customer Services when required.
Key Responsibilities
Deliver timely, accurate, and professional customer responses
Monitor social media activity and flag emerging risks
Engage with customers, stakeholders, and media partners
Utilise trends to enhance engagement
Support leadership and represent the team when needed
Requirements
Proven experience in social media customer service
Strong communication and judgment skills
Ability to work proactively in a fast-paced environment
Our Avanti West Coast Values
Passionate- We foster a culture where everyone is driven by our mission and are dedicated to achieving it together.
Committed- We are committed to safety, reliability and delivering the very best for our customers, our colleagues, stakeholders and the industry.
Integrity- We believe in taking responsibility for our reactions and decisions to ensure we do the right thing even when it is difficult to do and hold others accountable for doing the same.
Ambitious- We strive to be the best and are curious to new ways of working within our business and the wider industry.
Authentic- We are genuine, caring and grounded individuals that operate and communicate with openness, trust and clarity.